1. GOOGLE ANALYTICS REPORT 1
An investigation on a real live client and its Google Analytics data. The client is a theatre in Canada. I evaluated the website, analysis of the data, user experience of the website, content analysis, SEO (Search Engine Optimization) tactics, and recommendations. Click to see PDF:
Hurtado, Lourdes Google Analytics report 1
2. GOOGLE ANALYTICS REPORT 2
For the same client in report 1, recommendations on new content for the website, new landing pages, and blog section were suggested. Backlinks and referrals were searched using moz.com and reviewed real user experience videos from UserTesting.com. Click to see PDF:
Hurtado, Lourdes Google Analytics report 2
3. SOCIAL MEDIA PLAN:
A social media plan was created for a non-profit organization. An audit of the current situation of social media was conducted followed by various recommendations on various aspects of social media: profiles, platforms, tone of message, content calendar, measurement, and budget. Click to see PDF:
Hurtado, Lourdes social media plan
4. CRM CUSTOMER JOURNEY
As an assignment for the Customer Relationship Management course, using DWS, Designer Shoe Warehouse as an example, we built their possible customer journey maps to identify the different steps a customer might take in their life cycle. Click to see PDF: